Behavioral economics for a stronger democracy

Using insights from behavioral economics, we’re crafting strategies to motivate and empower voters. Voting isn’t just a civic duty—it’s a collective action that strengthens democracy. By tapping into positive peer pressure, we make voting a community effort, ensuring every eligible voter feels supported and empowered to make their voice heard.

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Our Work

Building a Culture of Voting

We’re increasing voter participation through proven behavioral science techniques that inspire action. We’re committed to creating a culture where voting is the norm—where friends, families, and neighbors motivate one another to show up at the polls. Through non-partisan outreach and engaging tools, we turn civic engagement into a shared experience that brings people together.

Creating a Ripple Effect

People are more likely to take action when they feel that others around them are doing the same. We tap into this powerful social dynamic to create a ripple effect: when one person votes, it encourages others in their circle to do the same.

Our non-partisan campaigns have engaged thousands of voters, making election participation feel like a shared, empowering experience. With your help, we can keep the momentum going and ensure that every eligible voter feels motivated to participate in every election.

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